PAULA FALAVIGNA
creative director

​Led the development of Brand World expressions for the Beauty Department at CVS Pharmacy stores, directing the creation of a fresh 'look, tone, and feel', along with crafting new assets to enhance branding and appeal.

 

Collaborated closely with partnering agencies, guiding the development of store layouts to bring to life various expressions under the chosen Brand World. These were then placed in consumer research, ensuring alignment and connection with customers.

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