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PAULA FALAVIGNA
creative director

Herbal Essences Redesign

Herbal Essences Redesign

Growing up the brand

Growing up the brand - New Packs


New Technology Proposition

Hydralicious Line



Indulger Magazine Vol 1
Revista desenvolvida para uso interno com informações sobre o WHO e a posição da marca

Herbal Loves Platform
Co-creation platform to highlight, support and promote new talent endorsed by the brand

Herbal Loves... Young Designer
First execution highlighting young designs in partnership with Target

Indulger Magazine Vol 2
Positioning Magazine document for internal use.

Beautiful Precision for Styling line
New concepts for hair styling line
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