PAULA FALAVIGNA
creative director
EMPOWERING MOTHERHOOD
A brand designed to support moms through the challenges of postpartum life and beyond. Understanding the gap in the market for products that cater to both periods and bladder leaks, to create a solution that empowers moms to handle life's unpredictability’s with confidence.
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CHALLENGE
Motherhood introduces complex challenges, including managing personal health issues such as bladder leaks. The challenge was to address these needs without the stigma typically associated with incontinence products, providing a dignified and empowering solution.​
INSIGHT & STRATEGY
The approach began with comprehensive consumer insights. Through face-to-face interviews with moms to identified key pain points around existing products. These insights informed the strategy to develop a brand that feels like a supportive best friend—comforting, empowering, and straightforward.
OUTCOME
Carefully crafted visual and verbal identity designed to connect with its audience. The logo, symbolizing the continuous journey of motherhood with its ups & downs, the soft colors and simple graphics to complement a brand voice that offers reliable support and understanding, making every interaction feel personal and empowering. The launch successfully met new mothers' needs and created a supportive community, with overwhelmingly positive feedback confirming the brand's impact and relevance.
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