PAULA FALAVIGNA
creative director

Developed, led, and secured the winning creative pitch for Moët & Chandon's End of Year design for 2022. Inspired by the brand’s values of enchanting celebrations and heartfelt togetherness, the design captured the essence of holiday magic. It was seeded on the concept of 'making up for stolen time,' emerging from the newfound possibilities of physical contact in a post-pandemic world.

 

This concept unfolded with the idea of breaking away from isolation, stepping out from the shadows to infuse the world with beauty, drawing inspiration from the ethereal allure of Anila Agha’s light sculptures. Symbolic end-of-year motifs such as fireworks and snowflakes were incorporated, each element paying a beautiful tribute to Moët & Chandon’s royal elegance. These components together crafted an elegant story that flowed seamlessly from the intricate details of packaging to the grandeur of large-scale installations.